We are cruelty free, and always have been!. We also make it a point to work with cruelty-free
We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors, and economic statuses. So basically, no matter who/where you are in life, we have a product for you, Wild One.
We were the first to introduce black nail polish into drugstores, fulfilling the dreams of goth kids everywhere.