According to a recent survey commissioned by Amazon India and conducted by Nielsen, merchants on Amazon.in are optimistic about this holiday season and 98% of merchants surveyed said the adoption of technology and e-commerce has positively impacted their business. More than 78% of Amazon sellers surveyed expect to reach new customers, 71% cited an increase in their sales, and 71% named a business recovery as their highest expectations of the holiday season. The Great Indian Festival would include more than 1,000 new product launches from top brands such as Samsung, OnePlus, Xiaomi, Sony, Apple, Boat, Lenovo, HP, Asus, Fossil, Levi's, BIBA, Allen Solly, Adidas, American Tourister, Prestige, Eureka Forbes , Bosch, Pigeon, Bajaj, Big muscle, Lakme, Maybelline, Forest Essentials, The Body Shop, WOW, Nivea, Dabur, P&G, Tata Tea, Huggies, Pedigree, Sony PS5, Microsoft Xbox, Hasbro, Funskool, Philips, Vega and more.